Intentional Flowers - what is it?
I love flowers, I always have.
Yet, for me, things that are only beautiful feel "cold", they don't move my heart.
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This is why I created intentional flowers,
I wanted to make flower arrangements that are beautiful,
and at the same time tell a story, increase an intention, resemble a quality.
Flowers that enhance meaning and bring beauty and deep joy into our lives.
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I believe that adding meaning makes flowers even more beautiful, and creates for your event or holiday celebration a special vibe, which brings people in.
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I draw my inspiration for meaning from the ancient Jewish kabbalistic tradition, a tradition that teaches us that all that we see in this world has roots in deeper layers of our existence. A tradition that describes every quality with color.
My flowers are always accompanied with meaning cards that explain the connection I make in the arrangements.
Nice to meet you!
My name is Naama, and I love flowers, their vulnerability, beauty, depth, I feel enchanted by them.
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I currently live in Berkeley, California but I grew up in the old city of Jerusalem, surrounded by stones, reading about forests and gardens. There were not many plants but there were many prayers, people came from all over to pour their hearts and I observed and listened.
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The heartful prayers I experienced in Jerusalem I try to pour into the flowers. It is important for me to create for you florals that not only make your event (yes, coming home is an event too!) beautiful, but also elevate your experience and bring intention into your space. I do that by using color and form guided by kabbalistic ideas.
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I am looking forward to creating magic with you and for you!
A bit about me
Kabbalah and flowers
Colors impact us. When we imagine a color, even if we don’t see it with our own eyes, something happens to us. We say “seeing green” when we want to talk about envy, or “seeing red” as rage. Our blood pressure might rise in response to imagining red or drop if we imagine blue. Colors influence our minds and bodies.
How can we employ this knowledge about colors to enrich our inner/Jewish life?
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Kabbalah describes for us the process of creation. Starting at Keter -- the first thought-- and rolling all the way down through the different aspects and lenses to Malchut -- the implementation of it in the world. That is the creative process of the world—of every creation. It can be used as a map to describe every creative process; of writing a poem and of baking a fancy cake.
Kabbalah attributes colors to every stage and aspect of creation. Color paints these aspects: the sefirot—or the spheres. In a way, color gives our minds symbols so that we can manifest conceptual ideas by turning them into intentions in our daily life.
We can use colors and forms that resemble a certain sphere—the specific quality we recognize or want in our life.
By setting intentions in an embodied way, we signal to our consciousness those things we aspire to. By recognizing the spheres that are connected to a special time of year we can "invite" them through color to our home. This is the basic theory of my intentional flowers.